Have you ever
caught yourself saying…
“Social media doesn’t work”
Turns out, it does… just not the way most busy service providers try to do it.
Social media is not something your VA “adds to their list.”
The truth is…
Socials aren’t a task your admin team should ‘squeeze in’.
Being under 25 does not automatically = a social media expert.
Business social media is very different from personal use. The brands that succeed are those that put in consistent, genuine effort over time. It’s a skill in itself.. And i’m pretty confident it’s not the job you got into business to do (right?)!
If your posting feels inconsistent, rushed, or like it’s stealing time from your actual clients… you’re not alone — you’re just running a successful business with better things to do.
We take social media off your plate entirely.
For professional service businesses across Sydney’s Northern Beaches, K&Co handles your social presence end-to-end — content, captions, planning, posting, reporting… all of it.
Your job becomes simple: verbally approve the content & get back to your day!
Hey I’m Kendall
I’m a down-to-earth social media strategist and the friendly face behind K&Co.
I’ve worked with real estate, finance, coaches, consultants, tradies, and professional service teams who are brilliant offline… but too busy to show up online consistently.
I started K&Co when i realised most businesses don’t need a giant marketing agency, but a smart partner who actually cares, works closely with them, and makes socials feel handled (and i realised it didn’t really exist for businesses on the Northern Beaches of Sydney).
I’m sorry to say, but YES…
your business does need to be on socials these days!
Your ideal clients will likely check your socials before they contact you…
But you’re in luck because they’re not looking for viral dances — they’re looking for signs that you’re legit:
Do you show up consistently?
Do you look trustworthy?
Do you sound like you know what you’re doing?
Do you look current?
Let me guess, When you’re flat-out delivering for clients, that’s the first ball you drop.
Our role at K&Co is to keep you visible, credible, and top-of-mind… without you having to find “just 30 minutes to write a post” (which we all know doesn’t exist).
Where Kendall & Co. Fits
Not all marketing support is created equal. Here’s a simple breakdown to help you understand the different options — and where Kendall & Co. sits.
Offshore VA /Admin Support
Best for businesses that need task-based support at a low cost.
Affordable and execution-focused.
Works well for clearly defined admin tasks.
Varying levels of creative capability and limited strategic input
Limited understanding of the Australian market and local social media nuance.
Typically more time-intensive to manage for you as it relies on you to supply direction and content.
Freelancer / “Friend Next Door”
Often flexible and well-intentioned, but capacity can be limited.
Usually affordable
Broad skill set across social media, with limited depth in specialised areas.
Can help with ad-hoc content or posting
Often juggling multiple clients or other work incoming work
Strategy, consistency, and availability can vary
Risk of delays or disappearing mid-month
Kendall & Co. Marketing
For businesses that want consistent, strategic social media support without the scale, cost, or detachment of a large agency.
Boutique, relational, and hands-on, supported by a small but highly capable Australian-based team
Strategy-led, with clear structure, planning, and repeatable processes
Monthly filming and content development handled end-to-end, so you’re not left figuring out what to say or post
Budget-efficient for small to medium businesses, delivering strong outcomes without unnecessary overheads
Minimal time required from you beyond filming and approvalsA deliberately small client list to ensure high care, consistency, and quality
We operate as an extension of your team, not just another supplier
Big Agency
Suited to larger brands with big budgets and complex campaigns.
Highly polished and production-heavy
Large teams with layered processes and approvals
Often requires significant time upfront and ongoing input from you
Generally more expensive and less flexible
Strategy can feel removed from day-to-day business realities
Less direct involvement from senior team members once onboarded
Client spotlight:
Professional Services
Package: Growth Package + extras
Timeline: 12 months of collaboration
Platforms: LinkedIn + Instagram (new account)
Why our approach works
Quality over quantity.
We aren’t here to send you 100 useless leads.
Real strategy.
Not random posts, not trends-for-the-sake-of-trends.
We integrate with your team.
Enough that you’ll probably drag us to your Christmas party.
We know service providers. Your world is our world.
We’re selective.
We only take on businesses we can genuinely help grow.
Social media amplifies what’s already there. We focus on helping strong businesses be seen.
Client spotlight:
Residential Builders
Package: Starter Package
Timeline: 7-8 months of collaboration (we started in MAY if you couldn’t tell 😉)
Platforms: Instagram (established account)
Note: Views = the number of times your content was played or displayed.
Content includes reels, posts and stories.
